"It's like investing in stock," Ratliff told CNBC. And last February, former Philadelphia 76ers center Theo Ratliff partnered with Corlex Capital to look for athletes who want to invest $100,000 in QSRs. Magic Johnson previously owned over 100 Starbucks locations and has some T.G.I Fridays restaurants and more than 20 Burger Kings in his portfolio.įormer NBA player Junior Bridgeman bought numerous Chili's and Wendy's franchises before selling them for $400 million in 2016. Restaurant franchising has been an attractive investment for many ex-NBA players. Micky Arison, Carnival's chairman, is the owner of the Miami Heat, which won its first NBA title in 2006 with O'Neal at center. "He means that 100 percent."Īnother place consumers can taste Big Chicken sandwiches is on a Carnival cruise. "He told me, 'You better never hurt a franchisee because I am a franchisee, and you'd be hurting me,'" Halpern said. O'Neal understands the franchise model from his experience with Papa John's. There's a $40,000 franchise fee, and the company takes 5% of sales and 2% combined for national and local marketing. The cost ranges from $450,000 to $1.4 million. He said a Rockport, New York location will open soon.īig Chicken started accepting applications for franchises earlier this year, Halpern said. that may not have been an early adopter city" for Big Chicken, Halpern said. The strategy "brings us into some neighborhoods and cities in the U.S. There's already one inside a Walmart in Rochester, New York.
We're about getting a higher value for the money."įor expanded distribution, Halpern said Big Chicken would use so-called ghost kitchens, allowing it to put items on a menu alongside food from other restaurants so consumers can mix and match in a single order.īig Chicken partnered with Ghost Kitchen Brands and will feature items on digital menus placed in front of big chain stores. "We used a higher-end chicken that is antibiotic-free, cage-free, and hormone-free.
"We do some things differently," Halpern said in an interview. In May, O'Neal and his Big Chicken team hired Josh Halpern, a former executive at Anheuser-Busch InBev, as CEO. Said O'Neal of that book that got him going, "The dummies guide to starting your own business." He told CNBC that opening up quick service restaurants (QSRs) has been a passion since his days at Louisiana State University in Baton Rouge. Restaurants have been one of O'Neal's biggest plays in his post-NBA life. Because of NBA rules, he had to give up his minority stake in the Sacramento Kings for that deal. He's been a "strategic consultant" to Wynn Resorts ' sports gambling unit WynnBET. He also took an equity stake in an alkaline water company this year. O'Neal bet early on Google and Apple, and has branded sneakers at Walmart, a clothing line at JCPenney and a men's jewelry line. O'Neal made over $280 million during his playing career, and Forbes estimates he's made over $700 million in total earnings, including in his off-court endeavors. Last month, O'Neal was named one of the greatest 75 players ever, as the NBA is celebrating its 75th season. He finished his career with 15 All-Star Game appearances and one MVP trophy. O'Neal led the Lakers to three straight championships from 2000-2002, and won his fourth title with the Miami Heat in 2004. At the time, it was the richest in sports and set the the stage for the Lakers' resurgence. The team signed him to a seven-year, $120 million deal. from Orlando, the Lakers recognized O'Neal's dominance. In 1996, shortly after his arrival in L.A. He was first-team all NBA eight times and finals most valuable player three times.
Big chicken mac#
Another is called Charles Barkley, an nod to the former NBA star and O'Neal's broadcasting partner on "Inside the NBA." Barkley's namesake sandwich comes with mac and cheese on top of the chicken, along with crispy onions and "Shaq sauce."īig Chicken also features the MDE, which stands for most dominant ever, and is meant to describe O'Neal's career at center, primarily for the Los Angeles Lakers. One of the sandwiches on the Big Chicken menu is called Uncle Jerome, named after O'Neal's uncle. O'Neal joked about not knowing all of hockey's rules, but said he watches NHL games. In honor of Veterans Day, they took photos with military personnel, and then stood in an unfurnished suite to watch a chef make items that will appear on Big Chicken's menu. Personal Loans for 670 Credit Score or LowerĪt UBS Arena on Thursday, O'Neal was joined by Islanders co-owner Jon Ledecky. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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